Jun Takahashi, designer of Under Cover, pays tribute to Rams in his S/S2010 collection. Reinterpreting Ram’s design philosophy as ‘Simple but Beautiful’, Takahashi observes the essence of Braun objects and puts a spin into his clothing design.
The ‘Less but Better’ collection is now available in Under Cover Hong Kong. Key items include hoodie jacket, jumper, net vest, boxer, backpack and tote bag, all with black polka dots pattern made to mimic air holes in Braun design. Combining core Under Cover aesthetic with graphic minimalist touch, the industrial yet luxurious looking orange deerskin belt is a highlight.
Photo 03 (From Left) HKD$5,280, HKD$2,480, HKD$2,780
Photo 04 (From Left) HKD$8,680, HKD$5,480, HKD$6,380
Photo 05 (From Left) HKD$3,880, HKD$5,480
UNDER COVER HONG KONG
Unit 11, G/F, 18 Ka Yip Street, Chai Wan, Hong Kong.
+852 2881 8002
1pm – 8pm (Tues – Sun)